Below is a chart that outlines the Investor Relations and CEO strategy
for using Targeted ownership data. Below that there is a brief description
of how Targeted data can be used by Investment dealers to maximize
knowledge and profits.
Investor
Relations Strategy |
CEO/Financial
(CFO) & Executive (CEO/President) Strategy |
Identify
company ownership of your company and peers (based on industry
similarity and similar market capitalization) |
Prepare
for one-on-one meetings with portfolio managers by identifying
their ownership in your company and yours peers to determine
their ability to buy a large number of shares |
Identify
the largest current holders of your company |
Identify
large potential investors for your company or plan new financing |
Identify
smaller holders of your company but larger holders of peer companies
(they should buy large amounts of your stock) |
Build
long term holders (equity partners) by meeting one-on-one with
portfolio managers to outline company strategic plans, milestones
and targets |
Identify unknown owners of your
company (Investment decisions are often made without consultation
with the company, based on brokerage research analyst recommendations) |
Identify
when large holders of your company are starting to reduce holdings
in your company, creating the opportunity for you to influence
positively the decision to divest your company |
Identify
a target group of 20-200 portfolios with the largest current
ownership in your company and peer companies |
Monitor
the effectiveness of your investor relations program - are managers
actually buying and holding your company stock? |
Monitor
total industry group purchases and sales, by portfolio manager,
to determine large net changes in industry weightings |
|
Establish
an effective communications program using Targeted data -
calls, faxes, e-mails, mailings and group one-on-one meetings
using informed targeted information
|
|
Institutional Traders use Targeted data to trade
blocks of stock by knowing the current owners of securities and
by identifying current buyers and sellers by net change positions
from previous holdings positions. The use of Targeted holdings data
results in more blocks being traded and more commissions generated
from these trades.
Institutional Sales staff, in addition to using
the data in the same manner as the traders, also need to identify
the holdings of the portfolio manager accounts for which they provide
coverage. They can also identify new portfolio manager accounts
using Targeted data, which can generate new sales commissions. The
sales and trading departments often work in adjacent physical spaces
and are always seeking the most up to date and comprehensive institutional
holdings information available.
Research Analysts use Targeted when researching
companies on whom they write reports and provide research coverage.
Analysts need to know who the largest holders are for these companies
and need similar information on peer companies. Research reports
are sent to portfolio managers who own positions in the company
being researched, both to brokerage firms' accounts and to attract
new business from other fund managers. Research analysts are paid
a significant portion of their compensation based on trading done
by the institutional sales and trading departments and commissions
generated in the stocks for which they provide research coverage.
Corporate Finance personnel use Targeted data
to identify the largest holders of securities for corporate underwriting
purposes. They generate very large fees for assisting companies
to raise initial public offerings and secondary financing capital.
The institutional holdings information is used in the corporate
pitch books prepared by corporate finance departments to compete
for the large fees paid by listed companies for raising capital.
Syndication Staff use Targeted data to identify
the significant owners of listed companies and their peer companies
in the selling of initial public offerings and secondary equity
offerings.
Investment Banking uses Targeted holdings information
to identify the largest holders of listed equities for mergers,
acquisitions and other related activities. This department generates
large fees for assisting companies in large securities sales and
transactions.
|